Blogging and public relations questionnaire

I am carrying out some research about the relationship between blogging and public relations for my Chartered Institute of Public Relations diploma. I would be hugely grateful if you could spend a few minutes answering the following questions for me. Please post your answers in the comments section (anonymously if you prefer). It would also be really great if you were able to link to this questionnaire from your blog.

1 If you have a blog, have you ever written critically or negatively about consumer brands or products on your blog?
Y/n/I don't have a blog

2 If you have a blog, have you ever written positively or favourably about consumer brands or products on your blog?
Y/n/I don't have a blog

3 Has your opinion of a consumer brand or product ever been changed by something you have read on someone else’s blog?
Y/n

4 Do you read corporate blogs?
Y/n

5 If yes, have they improved your opinion of the company/brand/product that the blog covers?
Y/n

6 Which source of information about consumer brands or products are you most likely to trust – please rank in order?
a) Personal blogs
b) Corporate blogs
c) Company websites
d) newspaper/magazine editorial
e) Other independent website editorial

7 If you have any general comments about the overlap between blogs and consumer public relations, please make them here.


Many thanks for your help. I'll be correlating and posting results in early September.

Update: if you are a PRO or agency PR in b2c and would like to help with a further interview by phone, please contact me.